21 November, 2025

A Tale of Two Transformations

Trying to plan your enterprise storage consumption for the next 5 years isn’t just hard, its practically impossible.

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The video is a recording of a live session that I gave with my colleagues in London on October 10th at the Pure Storage Accelerate event.  We ran live polling at the time, and the poll is still open if you wanted to join in, although some of the answers are out of context while watching a recoding 😉.

Trying to plan your enterprise storage consumption for the next 5 years isn’t just hard, its practically impossible.

How can you plan for unforeseen events? You can’t, you can only really build contingency into your models, and even then, you are probably going to get kicked back by the CFO for taking a risk on eventualities that may never happen.  So what can you do?

There is another approach: Let Abe Barnes, Savas Nicolaides and I wind you back in time to tell you a story.  We tell a tale of two very similar organizations that back in 2018 set about to plan their 5 year future storage consumption…  We take you on their journey, and we highlight a number of key unforeseen, unpredictable events that have happened over those years.  See and listen to the choices each company made along the way, and consider how you would have responded with your own decisions.

Youtube Live session recording Oct 10th 2023

…and the moral of this story?

Well, there isn’t really a moral here, every business is different, there’s no hero or villain, right nor wrong.  But what we hope to have illustrated here, is that despite all the best planning, the best people and the right maths and risk posture, you just can’t predict external influences on your business that are…… unpredictable.

Pure Evergreen //One is;

👍 a storage consumption model, you only pay for what you consume

👍 not just about how much you consume, but what performance you need too

👍 able to adapt to your business transformation needs and external events you can’t control

👍 a ‘service’ which includes full support and maintenance

👍 based on Pure’s Evergreen architecture platform, with all array features and updates included

👍 not more expensive…

As always, comments, questions and feedback appreciated.

#PureStorage #EvergreenOne #AllFlash #UtilityModel #StaaS

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